Synonyms: Chapter Coach, Rush Coach, Sorority Consultant, Sorority Recruitment Coach, Sorority Recruitment Consultant, Sorority Rush Coach, Sorority Rush Consultant

Table of Contents

• Quick Facts
• Day in the Life
• Common Characteristics
• How to Become a Sorority Coach
• Specialties and Similar Career Paths
• Advice from Leslie

Quick Facts

What sorority coaches do:

A sorority coach, or sorority recruitment consultant, helps young women navigate sorority recruitment and Greek life by advising on paperwork, wardrobe, social media, and event preparation. They provide personalized support to highlight clients’ strengths, build connections, and offer emotional support throughout the recruitment journey.

Median income:

A sorority coach’s income varies depending on the number of clients they accommodate and their fee structure. It can range from $300 to $4000 per client, resulting in annual earnings ranging from a few thousand to several hundred thousand dollars.

Lifestyle:

Sorority coaches work in a fast-paced environment with flexible schedules, often 9-5 but with extra availability provided during recruitment weeks. While most sorority consultants are self-employed, there are sorority coaching companies like Hiking in Heels that may hire full-time coaches.

Education requirements:

A bachelor’s degree is typically required, along with experience in sorority life, recruitment, or counseling (see “How to Become a Sorority Coach” below).

This is perfect for you if:

• You have an artistic personality and enjoy empowering young women
• You enjoy creative content creation, marketing strategies, and writing to enhance the sorority experience
• You love constant learning, building strong relationships, and supporting others in their journey towards sisterhood
• You were avidly involved in a sorority during your college years and enjoy staying updated on trends in Greek life and campus life

If that sounds like you, definitely watch our interview with Leslie Cunningham to learn more about being a Sorority Coach below!

Day in the Life

Schedule:

Sorority coaches often have flexible schedules but generally work 9-5, with the busiest times during university recruitment weeks. During these weeks, coaches may need to be available 24/7, receiving calls at various hours, especially in August, September, and January, making their schedules unpredictable.

Setting:

Hybrid setting with both online and in-person meetings, occasionally requiring trips to universities.

Topics:

Recruitment trends, effective communication, sorority policies, personal development, social media management, and diversity in sororities.

Skills:

Strong interpersonal skills, an understanding of sorority dynamics, effective communication, empathy, organization, and mentoring abilities.

Tasks:

Assist clients with paperwork, recruitment preparation, wardrobe consultations, and create recruitment information packets (often called “rec packets”), which contain information about the sorority, its values, activities, sisterhood, and membership requirements to help potential new members make informed decisions. Additionally, they offer guidance on social media usage and provide personalized support throughout the process.

Tools:

Social media for client engagement, Excel for business management, and InDesign for creating rec packets.

Common Characteristics

Natural Talents (strengths):

Communication, relationship building, mentorship, organization, empathy, and understanding sorority dynamics.

Interests:

Sorority coaches’ interests often align with social pursuits like building relationships, and guiding young women through recruitment, and artistic pursuits, such as creating engaging content for sorority events.

Personality:

Social, artistic, and enterprising, focusing on building connections, creating creative content, and mentoring young women through recruitment. They are also effective communicators, empathetic, and organized.

Values:

Sorority coaches value sisterhood, seeing it as the foundation of the sorority experience, and they prioritize fostering inclusive environments where every member feels valued. They also value personal growth and authenticity, promoting genuine connections and relationships within the sorority community.

*Terms used to describe interests and personality are based on the Holland Framework.

How to Become a Sorority Coach

Education requirements:

To become a sorority coach, you typically need a bachelor’s degree and at least four years of active sorority involvement, including leadership roles, to understand sorority dynamics and recruitment processes. Internships or training with established sorority coaches are also beneficial for gaining practical experience.

Preferred majors:

Communications, marketing, psychology, education, or any field related to interpersonal communication and leadership, as it will be beneficial for the job.

Specialties and Similar Career Paths

• Diversity and Inclusion
• Event Planning and Management
• Membership Education
• Recruitment Strategy
• Sisterhood Development
• Social Media Marketing

Advice from Leslie

Job hunt tips to set yourself apart:

To set yourself apart from other candidates as a sorority coach, focus on networking and self-promotion through word of mouth. Be open to learning, listen carefully to clients, stay positive, and provide crucial support throughout their journey.

Fastest way to get your foot in the door:

The fastest way to become a sorority coach is to gain experience through internships and reach out to experienced coaches for mentorship. Being proactive, asking questions, and collaborating with others in the field help prepare for coaching.

Recommended resources:

Leslie recommends listening to podcasts about friendships and relationships, reading books like “The Six Conversations” by Heather Holleman, and staying updated with news from the National Panhellenic Conference.

What Leslie would tell her younger self if she was just getting started:

“You can do this. It’s hard to get it started, and it’s hard to jump into the game, and kind of put yourself out there. But now that I’m almost ten years in, I can tell you it’s worth it.”

Watch the full interview with Leslie:

Check out Leslie’s business: Sorority Prep.

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Data on job profiles is based on information supplied by the Occupational Outlook Handbook from the Bureau of Labor Statistics, My Next Move from the National Center for O*NET Development, and the O*NET Program, sponsored by U.S. Department of Labor, Employment, and Training Administration. Accessed 13 June 2024.

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