Synonyms: Brand Strategist, Brand Consultant, Digital Marketing Strategist, Marketing Consultant, Media Specialist

Table of Contents

• Quick Facts
• Day in the Life
• Common Characteristics
• How to Become a Marketing Strategist
• Career Promotion Path
• Specialties and Similar Career Paths
• Advice from Thomas

Quick Facts

What marketing strategists do:

Designs and implements plans to promote products or services by studying market trends and customer behavior. They aim to boost brand visibility and profitability effectively.

Median income:

$74,680 annually or $35.90 per hour.

Lifestyle:

Typically work in fast-paced environments, adapting to changing market dynamics and consumer trends. Their schedules can be flexible, with some roles offering remote work options depending on company policies and the need for collaboration.

Job outlook:

The future for marketing strategists is bright, with the occupation projected to grow 9% from 2022 to 2032, faster than the average for all occupations.

Education requirements:

A bachelor’s degree or an associate’s degree is typically required.

This is perfect for you if:

• You love creativity and crafting exceptional brand stories
• You enjoy strategic thinking and analyzing consumer behavior
• You are motivated by connecting with audiences and driving business growth through brand strategies

If that sounds like you, definitely watch our interview with Thomas Hajduk to learn more about being a marketing strategist here!

Day in the Life

Schedule:

Full-time work during regular business hours but may require flexibility for meetings, campaign launches, and deadlines. Occasionally, they may need to work overtime or attend evening events depending on project demands and company culture.

Setting:

Mostly in-office but may have the opportunity for remote work. They collaborate with teams and attend meetings to plan and execute strategies.

Tasks:

Strategic planning, market analysis, creative problem-solving, project management, and digital marketing proficiency.

Tools:

Asana, Discord, Hootsuite, Salesforce, SEMrush, and Adobe Creative Suite to help streamline work and improve teamwork efficiency.

Common Characteristics

Natural Talents (strengths):

Naturally creative with strong communication skills, which allow them to collaborate effectively and solve problems analytically.

Interests:

Marketing strategists are deeply interested in entrepreneurial activities such as marketing, sales, and negotiation. They are passionate about researching and implementing innovative business strategies to enhance brand presence and effectiveness.

Personality:

Enterprising, conventional, and investigative, being highly business-oriented, analytical, and adherent to procedures and regulations.

Values:

Creativity, autonomy, and achievement. They enjoy seeing their work come to life and driving business growth. They are also lifelong learners, committed to staying updated with industry trends.

*Terms used to describe interests and personality are based on the Holland Framework.

How to Become a Marketing Strategist

Education requirements:

Marketing strategists generally need a bachelor’s degree, and some roles may prefer a master’s degree or higher. Getting certifications in digital marketing and analytics is highly valuable.

Preferred majors:

Marketing, business administration, communications, advertising, public relations, or a related field can be helpful.

Career Promotion Path

Specialties and Similar Career Paths

Advice from Thomas

Job hunt tips to set yourself apart:

Consider learning skills like video content creation or graphic design alongside marketing and branding. Understanding these fundamentals helps avoid making poor decisions that could harm creative aspects and the brand. Investing time in mastering these skills demonstrates dedication to professional growth and improves your chances of success in the job market.

Recommended resources:

Thomas recommends listening to podcasts such as The Futur Podcast with Chris Do and exploring Liquid Death’s marketing strategies and brand disruption. He also follows Brian Collins for insights into branding and design, as Brian contributes significantly through his work at Collins, a respected branding agency.

Watch the full interview with Thomas:

---

Data on job profiles is based on information supplied by the Occupational Outlook Handbook from the Bureau of Labor Statistics, My Next Move from the National Center for O*NET Development, and the O*NET Program, sponsored by U.S. Department of Labor, Employment, and Training Administration. Accessed 27 June 2024.

Favorite