Develop and implement strategies to attract top talent to an organization. They focus on promoting the company’s employer brand, creating engaging content, and using marketing tactics to reach and engage potential candidates through social media, job boards, and career websites.
Work in an office or remote setting with standard 9-5 hours, though schedules may extend during peak times.
Exciting Parts of the Job:
Helping people find secure income and a career that supports them and their families
Utilizing creativity to build a brand that reflects the employee experience
Understanding the diverse roles within the company and representing them in marketing
Challenging Parts of the Job:
Understanding and creating marketing that resonates with operational roles like truck drivers and warehouse workers
Reaching out to individuals with different work experiences and perspectives requires stepping outside of personal experiences
Balancing the emotionally challenging aspects of communicating with a diverse workforce
Education Requirements:
A bachelor’s degree is typically required along with relevant experience in human resources or recruitment marketing.
This is perfect for you if:
You have a strong understanding of recruitment and talent acquisition
You are creative and updated in marketing strategies
You love talking to people
If that sounds like you, definitely watch our interview with Marissa Carrier to learn more about being a recruitment marketing strategist here!
Day in the Life
Schedule:
A standard 40-hour work week is typical, but it may vary depending on the organization’s needs and workload, potentially requiring extended working hours.
Setting:
Typically in an office setting, but many positions offer work from home or a hybrid setup.
Tasks:
Develops and executes recruitment campaigns, creates engaging content, designs job postings, analyzes metrics, manages employer branding, and collaborates with HR, recruitment, and marketing teams to align strategies.
Topics:
Latest recruitment trends, best practices in talent acquisition, marketing strategies, marketing tools, employer branding, data analytics, and industry benchmarks.
Skills:
Proficient in digital and social media marketing, writing, graphic design, and multimedia production, with expertise in data analysis and project management skills.
Tools:
A laptop or computer with Excel, various CRM software like Salesforce and HubSpot, applicant tracking systems, marketing platforms such as Google Ads and Facebook Ads, and content creation tools like Adobe Creative Suite and Canva.
Common Characteristics
Natural Talents (strengths):
Ability to tailor communication for different audiences, a creative eye for designing engaging and effective marketing materials, adaptability, and an understanding of marketing strategies, especially when presenting a brand’s image.
Interests:
Enjoys designing and working on engaging content and visual branding, interacting with people like candidates and recruiters, and being involved in strategic planning and marketing campaigns.
Personality:
Typically have artistic, social, and enterprising personality types.
Values:
Clear messaging, creativity, strategic impact, brand integrity, and data-driven insights.
*Terms used to describe interests and personality are based on the Holland Framework.
How to Become a Recruitment Marketing Strategist
Education Requirements:
A bachelor’s degree in marketing, communications, human resources, or a related field. Certifications in digital marketing or human resources can be beneficial.
Preferred Majors
Pursuing majors in marketing, communications, human resources, business administration, public relations, advertising, graphic design, media studies, psychology, or a related field, can be helpful.
Specialties and Similar Career Paths
Employer Branding Specialist
Talent Acquisition Specialist
Digital Marketing Specialist
Content Marketing Manager
HR Marketing Specialist
Recruitment Advertising Manager
Recruitment Coordinator
Marketing Communications Manager
Human Resources Manager
Social Media Manager
Creative Director
Public Relations Specialist
Branding Manager
Advertising Manager
Recruitment Consultant
Advice from Marissa
Job hunt tips to set yourself apart:
If you find a job you’re interested in, don’t just apply and wait. Be proactive by visiting the company’s LinkedIn page and finding people who work there, especially those with relevant titles or in talent acquisition. Send them a connection request and message, mentioning that you’ve applied and why you’re a great fit. This shows initiative and can make you stand out to recruiters and hiring managers.
Fastest way to get your foot in the door:
To break into recruitment marketing, there are two ways. You can either start as a recruiter to gain experience with people and sales or work as a marketing strategist to learn broad marketing skills. After applying for a job, be proactive by connecting with relevant company employees on LinkedIn and sending a message about your application to stand out.
Recommended resources:
Read Fanatical Prospecting by Jeb Blount, and enroll in marketing strategy and brand-building courses in Coursera or Udemy.
What Marissa would tell her younger self if she was just getting started:
“I would say don’t freak out. It’s okay. I had no clue I would end up here. I had no clue that this would be the path I’d be on. And just when you’re freaking out, I think everything falls together. You know? Whatever path you start down, wherever you’re meant to end up, it’s going to happen.”
